Saulius Kromalcas

Researcher · Lecturer · Business Strategist

Economic Security · Regional Competitiveness · Innovation · Strategic Marketing · AI

Turning research into strategic and business solutions.

Saulius Kromalcas combines academic research, business strategy and practical experience to explore how economic security, competitiveness, innovation and emerging technologies influence organisations, regions and economic development.

Saulius Kromalcas — Researcher · Lecturer · Business Strategist
DomainResearch & Academia
Experience15+ Years of Business Experience
ScopeInternational Projects
EducationTeaching & Mentoring

Research

01 // CORE TRACKS

Saulius Kromalcas' current research focuses on the interaction between economic security and competitiveness, with particular attention to European Union countries and regions.

01

Economic Security

Research into the ability of economies and regions to withstand external and internal economic risks while maintaining sustainable development and strategic autonomy.

02

Regional Competitiveness

Analysis of the economic, institutional and structural factors influencing the ability of European regions to create sustainable prosperity.

03

Economic Resilience & Strategic Dependencies

Research into vulnerabilities arising from economic dependencies, supply structures and changing geopolitical and economic conditions.

04

AI, Innovation & Economic Development

Research into how artificial intelligence, technological change and innovation influence economic performance, sustainability and organisational development.

Featured Research

Economic Security and Competitiveness

Current doctoral research investigating the relationship between economic security and competitiveness within the European Union.

Economic Security
Economic Resilience
Regional Competitiveness
Sustainable Economic Development

Selected Publications

View all publications
2026

Drivers of Carbon Emissions in the Era of Artificial Intelligence: Case of Japan

Lidija Kraujalienė, Atif Yaseen, Saulius Kromalcas, Helga Marija Kauzonė

Technological and Economic Development of Economy

DOI: 10.3846/tede.2026.26996
AISustainability
2024

Impact of Economic Security on Economic Growth in European Union Countries

Pavlo Burak, Saulius Kromalcas, Inga Bilinskienė

Public Security and Public Order

Vol. 36

DOI: 10.13165/PSPO-24-36-05
Economic Security
2024

The Influence of Personal Brand Communication on Consumers

Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas

Business: Theory and Practice

Vol. 25, No. 1

DOI: 10.3846/btp.2024.20635
MarketingPersonal Branding

Expertise

Turning research and experience into practical strategic decisions.

Economic & Impact Analysis

Economic analysis, modelling and assessment supporting organisational and strategic decision-making.

Learn More

R&D / MTEP

Research and development projects, applied research, collaboration between universities, businesses and public organisations.

Learn More

Business Strategy

Strategic analysis, business development, value propositions and growth opportunities.

Learn More

Strategic Marketing

Marketing strategy, positioning, marketing audits and market-oriented organisational development.

Learn More

Sales Strategy

Sales processes, consultative selling, social selling and sales development.

Learn More

AI for Business

Practical adoption of generative AI, AI-supported marketing, prompt engineering and business-process improvement.

Learn More

Let's Connect

Open to conversations about:

  • Research Collaboration
  • R&D Projects
  • Business Consulting
  • International Projects
  • Speaking & Training